Strength in partnership: thevaluecircle and azzur align for success

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As the next step in its growth and development, thevaluecircle has created a formal partnership with organisational development experts azzur, enabling the organisations to work even more closely together on key projects.

Clients will get further depth of expertise through the combination of thevaluecircle’s deep sector understanding in health, education and finance combined with azzur’s expert insights, tools and culture-focused approach to developing leaders, teams and whole organisations across the public, private and not-for-profit sectors.

Joint programmes are already underway, including executive development for two major NHS acute trusts and leadership development for a multinational engineering and design firm.

thevaluecircle’s Managing Director David Cockayne said: “This is a partnership 20 years in the making. Our teams have worked together since the inception of both azzur and thevaluecircle. It made sense to formalise our working arrangements so we can provide clients with even broader support. With the current changes in the NHS, we have never been better placed to help organisations manage, grow and develop.”

azzur Managing Director Lorraine Flower commented: “This is so exciting for our clients – thevaluecircle is really raising the game on modern, values-led governance and consultancy support. With our collaborative approach we can increase our depth of insights and services across both of our businesses – with our clients getting an even more diverse span of thinking and solutions. Partnering and collaboration are fundamentals in contemporary business, and we believe this collaboration will showcase partnering at its best.”

The announcement comes swiftly on the back of thevaluecircle being accepted on to a business accelerator programme with multinational bank Barclays and the world-renowned Judge Business School, University of Cambridge after a competitive process. It also appointed three new team members in October, taking the total team to more than 25.


about azzur

azzur is the organisational development consultancy that believes all organisations and leaders have the power to make a difference and change the world for the better. We consider it our business to help yours change, for good. Our team of smart, passionate development consultants bring expert help with soft leadership capabilities, to support with the hard decisions to drive your organisation forward. And we’ll also challenge you to think about how you’re creating positive change in the world. In business since 2002 and based in the UK, we work with Global, mid-size and public sector clients building strong relationships and effecting powerful transformation.

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